This article lists the top 10 landing page designs in 2024. Each page is beautifully designed & effective at converting visitors. We’ll also examine some key elements that make these landing pages successful.
Creating a landing page that grabs attention and convinces visitors that your website is worth their time can be quite tough. The components of a great landing page design may vary depending on your specific goals, but the essence lies in balancing those elements effectively.
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10 Best Landing Page Designs of 2024
What is a Landing Page?
A landing page acts as a virtual storefront and digital handshake that welcomes visitors to your online world. It’s a standalone page crafted meticulously to turn visitors into customers or subscribers. Just as a first impression matters in person, a landing page’s design and functionality leave a lasting impact in the digital space.
Now, let’s explore some real-world examples of landing pages that have nailed this fusion. By dissecting their strategies and understanding how they connect with the audience, you can gain insights to enhance your own landing pages.
How do you keep your audience hooked? How do you make them stay longer, read more, and maybe take that desired action? Let’s dive in!
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10 Best Landing Page Designs of 2024
Why isn’t your landing page working? Is it the content? Or perhaps the graphics aren’t appealing to visitors? All your questions are answered in this guide. By looking at the top 10 brands’ landing page designs, you’ll find what might be missing from yours.
1. Netflix
Ever wondered why Netflix looks so appealing besides having all your favorite series? It’s the use of red and black color themes—a classic scheme used to grab attention & create urgency. Red often signals danger or excitement, making visitors feel rushed to act. This strategy encourages sign-ups effectively.
Netflix’s landing page is simple yet powerful. The headline grabs attention: “Watch anywhere. Cancel anytime.” Focused on benefits rather than features, it’s compelling and persuasive—saying “Unlimited movies, TV shows…” instead of listing numbers.
The call-to-action is clear—a big red ‘Get Started’ button that’s hard to miss. The information is concise & questions are answered in an FAQ section, making it user-friendly.
2. Shopify Plus
Ever noticed why some websites just look right? Shopify Plus uses colors smartly: black for strength, green for growth, and white for clarity—creating an experience beyond mere sales.
Their approach feels like an exclusive invite—encouraging prospects to connect with the sales team rather than pushing for quick buys. Numbers support their claims, proving performance with hard stats rather than just words.
Shopify Plus’s landing page is designed like an exclusive party for big players—engaging through chats, data & performance highlights.
3. Tesla
Tesla’s landing page captures attention immediately with video backgrounds instead of static images—showing what customers are buying upfront with clear ‘Order Now’ & ‘Demo Drive’ buttons.
They keep it straightforward by focusing on the product rather than long descriptions—driving conversions through action rather than talk. Transparency around pricing adds trust, detailing costs including taxes early on.
4. Airbnb
Airbnb presents a combo of good looks and functional design—working well on both iPhones and Androids. A prominent top button acts as a signal for hopeful hosts.
Beyond aesthetics, they offer practical insights: showing potential earnings based on location and home size—a helpful tool for newcomers ready to dive into hosting.
Airbnb cherishes its community by featuring ‘Superhosts,’ providing expert guidance like having buddies on your hosting journey—a true guidebook filled with stories and advice.
5. Wix
Curious about Wix’s user-friendly secret? From captivating illustrations to balanced content & clear CTAs (Call To Action), everything plays its part.
Eye-catching digital illustration guides users through the scroll naturally. Balanced white spaces allow breathing room amidst engaging visuals without overwhelming users while pointing them towards actions like ‘get started.
Brand colors speak volumes with Wix’s palette reflecting its mission clearly—highlighting four key concepts efficiently without overloading information.
6. Webflow
A single animated GIF by Webflow showcases their tool effectively, avoiding lengthy texts—a visual proof instead of mere claims.
Their promise stands out loud & clear with free access—like test-driving without billing worries while speaking directly to non-coder designers through tailored content and testimonials from satisfied users—their social proof solidifying credibility further along with showcasing designer creations at the end.
These examples show how great landing pages aren’t just about being visually appealing—they’re about providing clear information efficiently & persuasively engaging users in meaningful ways.
7. DoorDash
This one’s not just for hungry people; it’s for bringing in the Dashers who make it all work. See why this landing page hits the mark.
Spotlighting Freedom
DoorDash knows what Dashers really want: Independence! Their page proudly proclaims, “Work when you want.” In other words, “You’re in control of your schedule.”
Focused on Earnings
They’ve got a tempting carrot: potential earnings. It’s hard to tell if these numbers are the norm, but they sure catch an eye of anyone looking to boost their income.
The DoorDash landing page isn’t just about food delivery; it’s about delivering promises. From a clear call to action to a detailed “How to dash” guide, it’s all there. Plus, the clean design & balanced colors make it easy on the eyes. This landing page aimed at a specific crowd ranks high among the 10 Best Landing Page Designs 2024.
8. RowHouse
Ever wondered how a landing page could really stand out? Check out Row House’s page; it’s more than just good looks. What makes it shine? Let’s dig in.
Dynamic Touch
Row House doesn’t stick with static images. They up their game with a video playing in the background—a brushstroke of movement.
Action in Motion
The video’s not just filler; it shows folks working out at Row House. It’s like giving you a sneak peek into their fitness world.
Engagement Up a Notch
If your brand can do it, use videos to grab attention. It’s not just looking; it’s engaging with your peeps.
Row House keeps its landing page simple and speedy, directing visitors straight to sign-up. Their goal is clear: turn visitors into customers. When crafting your landing page, remember this: simplicity and quick access matter.
A video might be that special touch your page needs.
9. SunBasket
Sunbasket puts its meal delivery service on a higher level when compared to others. So, what’s cool about them? What truly stands out?
Let’s explore Sunbasket’s landing page & see what makes it distinct.
Right from the start, the page welcomes you with a great deal – an attractive discount. It’s like saying, “Give us a try; you won’t be disappointed.”
They have a well-organized table comparing their features with competitors. Imagine it as a friendly competition where Sunbasket highlights its best features. By presenting evidence upfront, Sunbasket isn’t just claiming greatness; they’re proving it. It’s like sharing a story with solid evidence.
Sunbasket understands everyone has different diets. They offer deals customized for different groups. It’s like having a menu that suits every preference. A weekly menu display feels personalized, as if you’re peeking into a restaurant’s kitchen.
By showcasing its advantages over competitors & offering appealing deals and useful information, Sunbasket creates a landing page that doesn’t just boast; it demonstrates its value. If you’re looking to create an effective landing page, learning from Sunbasket would be wise.
10. Curology
It’s not just about fancy images or catchy buttons; the top fold really sets the stage. Enter Curology, a skincare brand that excels at creating an impactful top fold.
What grabs your attention when you land on Curology?
A sharp message with a Call-To-Action – “Unlock Your Offer” – urging users to learn more. Creating curiosity is highly effective in encouraging further exploration.
Curology’s top fold is clean, concise & under 50 characters. The clarity of their offer and its benefits is crystal clear.
Whether you’re familiar with Curology or not, the message resonates: Customized solutions for everyone.
Curology’s landing page ranks among the 10 Best Landing Page Designs of 2024 for good reason. It doesn’t just discuss solutions; it makes users feel them.
So, when designing your landing page, keep this in mind:
The top fold is your crucial moment – your opportunity to convey what your product can do for your audience effectively.
Final Thoughts
Landing pages are powerful tools for engaging customers & converting them. These 10 best landing page designs of 2024 exemplify how online communication should be executed correctly. With personalized messaging, eye-catching visuals & smooth navigation, these pages show how to captivate audiences and lead them into action.
If an excellent landing page and compelling copy aren’t achieving the customer engagement, sales or traffic you desire, it’s time to consider Ad Labz. With our expertise, we offer strategies that effectively boost your visitor count.