Ever thought of doing keyword research with ChatGPT? It’s quite the game-changer for PPC keyword research. ChatGPT can help you find high-quality keywords to boost your PPC campaigns, driving more traffic & conversions. In this guide, I’ll share some tricks and strategies to master PPC keyword research using ChatGPT.
Why is ChatGPT crucial for PPC keyword research? It saves loads of time and effort. Instead of manually researching keywords, you just input a few seed keywords into ChatGPT, and it does the hard work while you focus elsewhere. It’ll generate a list of related keywords you might not have considered, giving you an edge over your competitors.
But that’s not all.
Jump to:
Maximize PPC Success with ChatGPT Keyword Research Prompts
PPC Keyword Research with ChatGPT
Niche-Based Keyword Research With ChatGPT
Keyword ideas based on Questions
Basic Keyword Research – From Google To ChatGPT
PPC Keyword Research on Target Audience using ChatGPT
Using ChatGPT to Match Keywords to User Personas and their Search Intent
How to streamline your PPC Keyword categorization with ChatGPT
How ChatGPT Can Help You Cluster Your PPC Keywords
Expanding Your PPC Keywords with Chat GPT: Pattern Spotting Made Easy
ChatGPT vs. PPC Keyword Research Tools
ChatGPT: Your go-to partner for your PPC campaigns
This might seem peculiar if you’re not familiar with it, but this could really simplify your life.
That’s just one part though.
Keyword research with ChatGPT also helps identify long-tail keywords relevant to your audience. These words often make a big impact on your PPC campaign’s performance since they’re specific & less competitive than broader terms.
Plus, ChatGPT keeps learning and getting better. The more you use it, the more it’ll understand your preferences and suggest even better keyword ideas based on past searches.
Don’t hesitate! Give it a shot and see how powerful it can be.
If you’re stuck or can’t find a clear path, don’t worry. We’re here to help. This article combines various prompt examples to give you a better understanding of doing PPC keyword research with ChatGPT.
Maximize PPC Success with ChatGPT Keyword Research Prompts
To succeed in PPC campaigns, effective keyword research is key. That’s where ChatGPT comes in handy. Its advanced language processing helps generate a comprehensive list of keywords that your target audience searches for.
But targeting the right keywords isn’t enough. You need to optimize ad copy & landing pages to increase relevance and drive conversions. ChatGPT helps analyze search intent behind each keyword, letting you customize ad messages & landing pages to match user needs better.
Monitoring campaigns regularly is essential too.GPT can give insights into competitors’ strategies, find new keyword opportunities, and refine bidding strategies for better performance and competitiveness.
When it comes to PPC campaigns, keyword research plays a vital role.
Here are some prompts for keyword research with ChatGPT that help identify profitable keywords:
Example:
What Are The {X} Most Popular Techniques Used In {Topic}?
Prompt:
What are the 3 most popular techniques used in PPC?
This prompt reveals popular techniques in a PPC campaign like Keyword Research, Ad Copy Writing, & Bid Management. It also explains why these three are significant. You can tailor the prompt according to your needs. Let’s explore what more ChatGPT offers
PPC Keyword Research with ChatGPT
Before researching, note down all available avenues. Many ways exist to research keywords for your PPC campaign.
What are those? Let’s ask ChatGPT.
Example:
How to do keyword research for {Topic}. Give {X} easy ways with a short description.
Prompt:
How to do keyword research for PPC? Give 3 easy ways with short description.
Just like general keyword research in PPC, use tools, competitor analysis & consider customer feedback to integrate relevant keywords into your campaigns.
This guide isn’t meant to replace traditional tools but shows how to use ChatGPT for fresh ideas which can be verified later with those tools.
So don’t discard traditional methods! Add ChatGPT into the mix and discover hidden gems overlooked by others.
Note: If you’re rushing and want keywords listed quickly without extra info from ChatGPT, use the prompt “list without description”. It’s like telling ChatGPT: “Just give it to me straight.”
Niche-Based Keyword Research With ChatGPT
One of the many charms of this powerful AI tool? It doesn’t play favorites. ChatGPT gathers info from field and walk of life. So, no matter niche, popular or not, it can dig up the keywords for your company’s PPC campaign.
Let’s explore how to do keyword research with ChatGPT for various industries’ PPC campaigns.
Example 1:
top {X} keywords description for {Industry name} {topic}
Prompt 1:
Give top 5 keywords without description for real estate PPC campaign
I asked for the top 5 keywords for a real estate business. You can ask for as many as you like. No limits here.
Now, suppose you run a law firm but can’t figure out the right keywords. You could use traditional tools or rely on ChatGPT—your choice.
Prompt 2:
Give top 5 keywords without description for a Law firm PPC campaign
Keywords for law firm using ChatGPT
This was a simple keyword research task with ChatGPT to get you started, but we all know keyword research isn’t that straightforward.
You need certain strategies for keyword research—using long-tail keywords, choosing negative ones, identifying demographics & target audiences.
Yes, there’s more to it & it might seem boring and hectic at first. But once you get the hang of it, it becomes easy. Or, you can hire a PPC agency to handle these tasks while you focus on your business.
Long-Tail Keyword Research
Don’t overlook long-tail keywords! ChatGPT makes finding them easy, helping you target more specific search terms & drive higher-quality traffic to your site.
Suppose you’re running a law firm and want more clients. You need to do your homework to find the right keywords for your niche. But don’t worry; ChatGPT’s got your back.
Example:
Give top {X} long-tail keywords without description for a {Niche} {Topic}
Prompt:
Give top 5 long-tail keywords without description for Law Firm PPC campaign
Note:
Use similar prompts to find different types of keywords for your industry.
Negative keywords
Want a list of negative keywords? Instead of scrolling through countless options, just ask ChatGPT—it saves time and money.
Example:
Give top {X} negative keywords without description for a {Niche} {Topic}
Prompt:
Give top 5 negative keywords without description for Law Firm PPC campaign
Semantically related keywords research
Forget about spending loads on PPC research tools!
Ask ChatGPT for the top semantically related keywords & entities for any PPC campaign.
Example:
Give top [X] Semantically Related Keywords And Entities without description for {Niche} {Topic}
Prompt:
Give top 5 Semantically Related Keywords And Entities without description for Law Firm PPC campaign
Until now, we’ve explored using single prompts with ChatGPT. What if we tweak them and combine multiple prompts?
For example:
- Provide {X} most popular sub-topics for {Topic}.
- Provide a list without descriptions of the top {X} most popular keywords for {Topic}.
- Provide top {X} long-tail keywords for {Topic}.
- Provide top {X} negative keywords for {Topic}.
Prompt:
Perform the following steps in consecutive order: Step 1—Provide 2 most popular sub-topics for Law Firm PPC. Step 2—Provide the top 2 most popular keywords without descriptions. Step 3—Provide the top 2 long-tail keywords. Step 4—Provide the top 2 negative keywords.
This is called the onion method of giving prompts to ChatGPT. It helps extract detailed answers by asking increasingly specific questions or cues (just like peeling an onion). With this technique, finding relevant information is quick and easy.
Keyword ideas based on Questions
Many people look for various industries & services by asking questions. This can help in choosing the right keywords for your PPC campaign based on the most popular searched questions related to your business.
You can get this data using ChatGPT.
Example:
If you need to know, “What are the most popular questions that people search regarding Law firms?”
Prompt:
List some of the most popular questions that people search regarding firms.
Basic Keyword Research – From Google To ChatGPT
Use ChatGPT for keywords based on these questions.
Many people look for various industries & services by asking questions. This can help in choosing the right keywords for your PPC campaign based on the most popular searched questions related to your business.
You can get this data using ChatGPT.
All these keywords with PPC indicate that these terms are mostly searched when it comes to PPC. We can do the same or even ask for more specific information using ChatGPT.
Prompt:
List some of the most popular questions that people search regarding firms.
PPC Keyword Research on Target Audience using ChatGPT
Keyword research with ChatGPT helps identify the best keywords for your target audience. By checking out their search habits, ChatGPT can come up with a list of keywords that fit their search intent & boost your conversion chances.
To do good target audience keyword research with ChatGPT, start by figuring out who your ideal customer is. Think about their demographics, interests, and needs. By knowing what your audience wants and likes, you can aim your keyword targeting and ad messaging to match them.
Once you understand your target audience better, use ChatGPT to generate a list of long-tail and related keywords tied to their search intent. Check each keyword’s search volume & competition level, and focus on those highly relevant and profitable for your business.
One of many perks of ChatGPT is giving insights into buyer personas. Knowing about your target audience is crucial while creating your PPC campaign.
For example:
Using ChatGPT’s persona-based approach allows companies to gain valuable insights into their audience & create personalized products and messages that resonate with customers.
Prompt:
Provide 5 keywords each for different types of target audiences in the Beauty and Skincare industry.
You can also ask for varied keywords based on the target audience persona.
Prompt
For Beauty and Skin Care target audiences and their personas, give 3 long-tail keywords, 3 exact-match keywords, 3 negative keywords, and 3 broad keywords. Put this information in a table.
Another way to know what your target audience is interested in is by searching for the questions they usually ask. This will give a clearer idea of your buyer’s persona and you can align your marketing goals accordingly.
Prompt:
For each target audience persona, provide the most popular questions they search for.
You can pretty much get all the info needed for Google ads or PPC campaigns with ChatGPT. Not only this but even for reaching business goals, this AI tool offers helpful insights that boost business growth.
Using ChatGPT to Match Keywords to User Personas and their Search Intent
Many people look for various industries & services by asking questions. This can help in choosing the right keywords for your PPC campaign based on the most popular searched questions related to your business.
You can get this data using ChatGPT.
Example:
If you need to know, “What are the most popular questions that people search regarding Law firms?”
Prompt:
List some of the most popular questions that people search regarding firms.
How to streamline your PPC Keyword categorization with ChatGPT
Keyword categorization is crucial for optimizing PPC campaigns. It helps organize keywords based on themes & target them effectively.
Traditionally, this involved sorting and filtering keywords manually. It was often time-consuming and error-prone.
But now, with ChatGPT, you can categorize your keywords swiftly without complex spreadsheets or manual labor.
Just input your list of PPC keywords, and ChatGPT will provide categorized groups to optimize campaigns and improve ad targeting.
Prompt:
Give a list of keywords for the Beauty & Skin Care industry. Filter them into categories by target audience, searcher intent, and search volume. Put this info in a table.
Remember, relying solely on ChatGPT’s search volume information for keyword research is like trusting a Magic 8 ball—it’s not ideal.
So, when arranging your Beauty & Skin Care keywords by target audience and searcher intent, be sure to use reliable keyword research tools to ensure accuracy.
How ChatGPT Can Help You Cluster Your PPC Keywords
One way is to group related keywords with the same intent. This helps create a single ad targeting multiple keywords. ChatGPT makes clustering easier, helping you see which ones are related & should be grouped together.
For example, if running a PPC campaign for a car dealership, use ChatGPT to cluster keywords by car models like “Honda Civic,” “Toyota Camry,” and “Ford Mustang.” Group these keywords to create more specific ad groups tailored for each model, which can boost click-through rates and conversions.
Another way is keyword clustering based on searcher intent: “buying a new car,” “car financing,” or “car insurance.” Grouping these helps create targeted ad groups relevant to the searcher’s intent, improving ad performance.
Prompt:
Organize Automotive industry keywords into groups based on People Also Ask. Give each group a short name. Put information in a table.
Expanding Your PPC Keywords with Chat GPT: Pattern Spotting Made Easy
Keyword research is vital for any successful PPC campaign but can be time-consuming. Luckily, Chat GPT can help generate new keywords through pattern spotting. Here are patterns to expand your PPC keywords:
Question-based patterns
Using words like “who,” “what,” “where,” “why,” “how,” “are,” “can,” “do” helps identify search intent.
Brand
Adding brand names helps you target specific audiences.
Comparison-based patterns
Comparison keywords target users seeking alternatives or options.
Location Patterns
Location-based keywords help target geographic areas.
Search Intent
Understanding keyword search intent makes ads more effective.
Note: You can search each pattern separately or together; results won’t change.
Prompt:
Give 3 PPC keywords for the Automotive industry across five different patterns. Name each group briefly and put the info in a table.
Using these patterns easily generates relevant PPC keywords to reach your target audience better.
Keyword Research with ChatGPT vs. PPC Keyword Research Tools
When doing PPC keyword research, many tools are available. Ever thought about using ChatGPT?
Let’s see how ChatGPT stacks up against traditional tools.
First off, cost. Many keyword research tools aren’t free; they may have limited free versions while ChatGPT is accessible at no charge (though some limitations exist).
Traditional tools offer much data like search volume, CPC, and competition levels—crucial for optimizing campaigns successfully. Meanwhile, ChatGPT might suggest unverified keywords lacking such data or metrics making informed decisions harder.
Yet, ChatGPT delivers uniqueness & creativity that traditional tools might miss. Use it prompts to save time generating fresh ideas without wrestling various filters/options in old-school methods. It lets dig deeper into concepts aiding both PPC campaigns/business growth too!
Imagine you run a pet store specializing in dog supplies—using traditional tools filters high-volume “dog supplies,” “dog food,” “dog toys” etc., providing proven tactics demonstrating relevance/value…
Whereas prompting ChatGPT creatively asks “What unique/creative ideas?” yielding terms like “paw protectors,” “chew-proof toys,” “eco-friendly leashes”
Accuracy depends on prompt quality/training data—but fine-tuning improves outcomes: offering useful aid collaborative/adaptive approach forward (supported by supplementary verification/course!).
However, with ChatGPT, you could prompt it with a question like “What are some unique and creative keywords for a dog supply store?” and generate keywords like “paw protectors,” “chew-proof toys,” or “eco-friendly leashes.”
Of course, the accuracy of ChatGPT-generated keywords depends on the quality of the prompt and the training data. But with a little bit of fine-tuning and verification, ChatGPT can be a useful tool for PPC keyword research.
ChatGPT: Your go-to partner for your PPC campaigns
If you’re looking to streamline your PPC workflows & optimize your campaigns, ChatGPT can be a valuable tool in your toolkit. Need help with keyword research? Ad copywriting? Or maybe data analysis? ChatGPT can save you time & effort. By leveraging the power of AI, ChatGPT can help you uncover new ideas and insights that you might have overlooked. This allows you to create more effective campaigns and achieve better results. So, if you’re keen on staying ahead of the competition in the fast-paced world of PPC, give ChatGPT a try today.
Wrap Up
Well, there you have it, a guide that not only provides different examples to help you understand how to use AI tools like ChatGPT for your keyword research but also offers a helping hand.
Still feeling lost? Don’t worry!
Ad Labz is here to save the day! We’ll conduct a full Google Audit and implement the needed strategies to boost your sales & ROI. So why stress over keyword research when you can sit back, relax, and let the experts handle it?