SERVICES
google ads account audit
Our Google Ads Account Audit service provides a comprehensive review and analysis of your existing Google Ads campaigns to identify areas of improvement and optimization opportunities. We meticulously examine every aspect of your account, from keyword selection and ad copy effectiveness to bidding strategies and campaign structure.
Our team employs a combination of industry best practices and advanced analytical tools to assess how well your campaigns align with your marketing objectives. We provide detailed insights and actionable recommendations that aim to enhance campaign performance, increase efficiency, and maximize return on investment.
Whether you’re looking to refine your targeting, improve your ad spend efficiency, or simply gain a deeper understanding of your ad performance, our Google Ads Account Audit service can provide the clarity and direction needed to achieve better results.
Certifications & Distinctions we're proud of
Our Process
We’ve crafted a meticulous Google Ads account audit process that results in actionable insights for our customers.
Here’s a list of areas that we cover during our review process:
Account Structure
We evaluate the organization and setup of your campaigns, ad groups, and ads within your Google Ads account. Proper structure is crucial for effective management and optimization. This review helps ensure that your account is set up to target the right audiences efficiently and achieve your marketing goals.
Bidding Strategy
Our audit assesses your current bidding strategies to determine if they are maximizing your budget and meeting your campaign objectives. We look at how bids are set for different campaigns and whether alternative bidding methods could potentially improve performance.
Targeting Methods
We scrutinize the targeting settings of your campaigns, including geographic, demographic, and device targeting, to ensure you are reaching your intended audience. This analysis helps to pinpoint any gaps or misalignments in your targeting approach that could be adjusted for better results.
Account Settings
This part of the audit reviews the fundamental settings in your Google Ads account, such as ad rotations, ad scheduling, and language settings. Correct configurations are essential for campaign success and ensuring your ads appear to the right people at the right times.
Exposure / Visibility
We analyze your campaign’s exposure and visibility metrics to evaluate how effectively your ads are reaching potential customers. This includes checking impression shares, the competitiveness of your ads, and how they stack up against industry benchmarks.
Budget Assessment
Our audit examines how your budget is allocated across campaigns and whether it aligns with your strategic priorities. We assess spending efficiency and provide recommendations on how to redistribute your budget to capitalize on high-performing areas and improve overall campaign ROI.
grow your business
SUCCESS STORIES
the ad labz impact
Sniper Soft Wash
Sniper Softwash, a local pressure wash services provider in Polk County, Florida, approached us to enhance their online presence and generate quality leads through Google Ads.
diy denture shop
DIY Denture Shop, a Virginia-based e-commerce retailer specializing in do-it-yourself denture products, sought our expertise to revamp their underperforming Google Ads campaigns.
Webcroz
Webcroz, a Florida-based web development agency specializing in web and mobile app development services, approached us to overhaul their Google Ads campaigns.
TALK TO US
feel the ad labz impact on your brand
Let’s work together
Tell us where you are and where you want to go, we'll help.