diy denture shop

DIY Denture, a Virginia-based e-commerce retailer specializing in do-it-yourself denture products, sought our expertise to revamp their underperforming Google Ads campaigns. Known for offering innovative and affordable denture solutions, DIY Denture needed a more effective digital marketing strategy to minimize ad spend wastage and improve their return on ad spend (ROAS).

DIY Denture faced several key challenges in their digital advertising efforts:

• A significant portion of their ad budget was being spent without yielding satisfactory results.
• The return on ad spend was below their desired threshold, impacting overall profitability.

To address these issues, we implemented a strategic approach focused on optimization and compliance:

In-Depth Campaign Audit

We conducted a comprehensive audit of their existing search and Performance Max (PMax) campaigns. This audit helped us identify inefficiencies and areas for improvement.

Based on the audit findings, we executed corrective actions such as refining keyword targeting, adjusting bids, and improving ad copy to enhance relevancy and engagement.

Policy Compliance and Issue Resolution

We resolved policy-related issues in Google Merchant Center that were hindering their campaign performance. This ensured their product listings complied with Google's policies, preventing future disruptions.

Dynamic Remarketing Campaign

We launched a dynamic remarketing campaign targeting non-converting users. By showing personalized ads to users who had previously visited the DIY Denture store, we aimed to re-engage potential customers and encourage them to complete their purchases.