Google Ads has changed the game for businesses looking to drive leads. Google Ads is not only for small but also large enterprises, and it creates a wide range of opportunities to upgrade your lead generation methods. But how do you know that you are getting the most out of it? In this post we have compiled 10 such Google Ads hacks that can help you grow your business effectively:
Table of Contents
1. Always Use Exact Match Keywords to Target Leads
The groundwork of every Google Ads campaign, your Keywords. Another top hack for more leads is to put exact match keywords into use. Auction Highest BidUnlike broad match, exact match types ensure that your ads are shown only if exactly the keyword that you’re targeting has been typed in. This will greatly increase your ad relevancy and the chances of generating leads that are true prospects for you.
It will help you eliminate all irrelevant traffic that can suck your ad budget and focus on the exact match keywords. For example, if you are running a lead generation campaign for “digital marketing services” then using exact match will ensure that your ads doesn’t show on searches like “digital marketing jobs”.
Pro Tip: Use exact match coupled with negated keywords to prevent the impressions trigger for unrelated search terms, increasing lead generation opportunities and conversion of clicks.
2. Use Responsive Search Ads (RSAs)
One of the features which has been a game-changer for lead generation campaigns are Responsive Search Ads (RSAs). With RSAs, you can enter multiple headlines and descriptions that Google will then automatically test with each other to find the best-performing combinations. With the best message reaching an even larger audience from your ads.
RSAs help in optimizing your ads for varying user intents which means more opportunities to capture leads. RSAs have another even more important impact on your auctions, the flexibility to allow your ad in lest competitive hands — in other words, allowing you campaign a higher visibility.
Remember lead generation is all about testing and optimizing, so this is a great way to test not having to manually create different ad variations.
3. Incorporate Geo-Targeting to Attract Local Leads
If you are a local business geo-location is imperative when it comes to lead generation. Target geographic locations: Google Ads allows you to target certain geographies, ensuring that your ads display just in front of users who are physically located (or have shown interest) within these areas. This can be especially important if you are in a services-based business where what leads to conversions is proximity.
I.e Ad buys from a plumbing business in San Francisco, shouldn’t be shown to users nationwide. Instead, focusing on local leads means you attract users who are more likely to convert — meaning a better return on ad spend (ROAS).
Geo-targeting helps to increase the lead generation and ultimately responsible for not wasting the ad budget on humans who are unable to reach you.
4. Deploy Call-Only Ads For Mobile Users
As mobile situation is growing, to check one particular here you want right optimization of your campaigns for cell. To achieve this, one of the best methods is through Call-Only Ads. What these ads do is they are phones only adds created to drive phone calls, and not website clicks/inquiries.
Call-Only Ads are especially beneficial for businesses dealing with face to face customer conversation like law firms, real estate agents or medical practitioners. Instead of having to fill out forms, these are now warm leads that can call your office making the conversion process much quicker.
For generating leads, the Call-Only Ads fast track down things by eliminating friction and make it easier for prospects to get in touch with you.
5. Landing Pages That Are Conversion Optimized
Even though your ad might be spot on if you fail to optimize the landing page you will miss out. Some of the best practices to optimize your landing pages for lead generation include that it should match with Ad copy, features a compelling Value Propositions and powerful Call-to-Actions (CTAs).
The bottom line is that your page needs to be aesthetically pleasing and good for navigation but it also has to include necessary lead capture components like forms or phone numbers. You can also A/B test your landing page and CTA designs to figure out which ones deliver you a better conversion rate.
You can also use tools like Google Optimize to test different landing page versions and optimize them for increased lead generation.
6. Use All the Ad Extensions to Increase Clicks
Though ad extensions are extremely undervalued, they might work wonders for generating leads. It provides additional information and links within your ad, compelling more reasons for a potential lead to click. Key Ad Extensions for Consideration
Call extensions: so users can call you from the advert itself •
Your business address to nearby users with location extensions.
Sitelink extensions — take people to specific pages on your site.
When you use ad extensions, your ads become larger and more pertinent which helps to drive them to higher click-through rates (CTR) thereby increasing conversions.
7. Retargeting for Warm Leads
All leads do not straight-away convert after exposure to your ad. Retargeting Re-target Bid users who had visited your website before but didn’t convert. It proved to work well for generating leads, because it targets users who are already interested in your product or service.
Pull out the most important leads and send them targeted ads as well; this will keep your business in their minds, which encourages conversions. You can even create retargeting campaigns where you show the users special discounts or deals to help them finalize their conversion path.
The trick to have retargeting work in lead generation is by helping you generate custom ads that say something unique, like great discount rates on viewed product details.
8. Implement Conversion Tracking
If you want to make the uptick of your lead generation, then tracking and measuring conversions is a cornerstone. One of the main advantages to Google Ads is that you can setup conversion tracking, which lets you see what ads, keywords and campaigns are generating leads.
This data helps you make better judgements when deciding where to spend your budget and what elements of your campaign need improving. Conversion tracking is crucial for every conversion optimisation strategy, it tells you your ROI and keeps on focusing on the high performing eye-interesting sections.
Expert tip: Create conversions for any kind of lead, whether they fill out a form or sign up to your newsletter by phone.
9. Bid on Competitor Keywords
One of the lead generation hacks that people often forget about is bidding on competitor keywords. This will help you reach some users on the research-phase who are looking for similar solutions, by targeting your competitors names or even their products. Doing so presents your brand as another option and can save you some leads that might otherwise have wandered off to a rival.
Nevertheless, you do need to make sure that the ad and landing page reflect this distinction in your approach to capturing whatever value is available with specific features of Google ads but then offering a superior unique selling proposition (USP) for users.
Work to ensure it is a very strong lead generation strategy for your business, by getting more qualified users coming into our site through this way.
10. Use Lookalike Audiences First for Prospecting
These lookalike audiences are great for targeting new prospects that resemble within your current customers. With Google Ads, you can build audiences that are not only generated from your current leads but used to target users who resemble them.
This is essentially the same as taking your lead generation efforts and increasing them to types of audience you think are more likely to convert. This tactic is especially useful when you are ready to scale your campaigns and uncover new seams of high-quality leads.
Optimize your Lookalike Audiences to generate leads Continuously update and fine-tune your lookalike audiences for better results in lead gen
Conclusion
The Google Ads platform is great for lead generation but to get really good results you can use some advanced tactics and optimizations. Through the hacks listed above—exact match keywords, responsive search ads, geo-targeting and retargeting—you are capable of increasing campaign efficiency significantly and producing a larger volume high-quality leads.
What it boils down to is implementing an exploratory approach and constantly testing, measuring the strategy as well as making steady improvements. Use these hacks today and start watching your Google Ads lead generation strategies go through the roof.